“I post about my values but I don't live them when no one's looking.”

Online you're principled, generous, the good guy. Offline, in the unphotographed hours, you don't actually do the things you advertise. The performance of virtue has quietly replaced the practice of it, and the gap is the most damning kind because you've made integrity into content. Doing right in the dark is the only virtue that counts. The posts are just the costume.